Inspired by the unnoticed structural parts of the streets of Cairo and its urban fabric, this collection was born. Rivets in particular, being permanent structural fastening tools for locking and firmness much like any timeless non conformist character, they resemble the modern Cairene female’s personality that includes persistence and boldness. Riv-it! encourages the individualistic needs of a modern female urbanite who is confident enough to seek her goals and lead a busy life.

Photography by  Marwan Morsy and Hady Ashraf


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